“experiments about the “decay time” and the relative weight of good and bad information — in other words, whether people discount positive information about you more quickly and heavily than they discount negative information about you. His research group’s preliminary results suggest that if rumors spread about something good you did 10 years ago, like winning a prize, they will be discounted; but if rumors spread about something bad that you did 10 years ago, like driving drunk, that information has staying power.”
